This study in The Australian Journal of Public Health explored children’s awareness of sports betting advertising and how this advertising may influence children’s attitudes, product knowledge and desire to try sports betting.
Results: Children recalled in detail sports betting advertisements that they had seen, with humor the most engaging appeal strategy. They were also able to describe other specific appeal strategies and link these strategies to betting brands. Many children described how advertisements demonstrated how someone would place a bet, with some children recalling the detailed technical language associated with betting.
Conclusions: Children had detailed recall of sports betting advertisements and an extensive knowledge of sports betting products and terminology.