In 2008, the Illinois Gaming Board fined Hollywood Casino, owned by Penn National, $800,000 for marketing to customers who put themselves on the state’s self-exclusion list. “As part of a campaign to develop new customers, the casino rented a list of names from a firm that operates ATM machines at Illinois casinos. In January, the casino mailed promotional materials, including coupons to use at Hollywood Casino, to nearly 15,900 people identified as prospective customers. However, the casino’s marketing department failed to check the list against the names of people enrolled in the Gaming Board’s Self-Exclusion Program. The board said 146 people in the program received the mailing.”
