A research team at the University of Waterloo has done extensive studies of the psychology of gambling including the manipulation of music and sound effects to create the sensation that a user won even though they actually lost their money on the spin.
US study examined more than 700,000 online gamblers and only 4% made money from online betting
In a first-of-its-kind study from the University of California San Diego Rady School of Management, researchers have identified comprehensive insights