The predatory gambling industry does not always readily admit that the vast majority of their profits come from a small portion of their customers. However, in this article from the Chicago Tribune below, a casino marketing officer does just that. The reporter writes that “managers are…pushing casino membership, with special previews this weekend for VIPs and Des Plaines residents who were the first to join the club.” Typically, marketing officer Suzanne Trout said, members make up 20 percent of casino clientele but generate 80 percent of the revenue.” They know who the out-of-control gamblers are in their facilities.
