7 Recommendations to Generate Media for Citizen Action
Develop a short but broad mission statement that clearly identifies what needs to be done.
Have a great slogan.
Have a clear plan of what should be done. Include having an alternative vision to predatory gambling ready to go and when relevant, draft potential legislation.
Publish widely. Create a citizen action website, a blog, a Facebook group, a YouTube channel to post and link relevant videos, a Twitter (X) feed, newsletters, and hand outs for meetings.
Get published widely. Write newspaper opinion pieces. Solicit radio, TV, and newspaper interviews.
Create speaking events – invite a keynote speaker. Ask to speak at local events and meetings. Go to public hearings.
Ensure the media understands your efforts are single-minded about our mission, not personality or ego. This makes it easier for allies to advocate for the cause.
