Non-negotiable slot credits, or what is commonly called “free play” has become the primary form of customer incentives in casinos. Today’s casinos use mail, phone and email solicitations to offer free slot machine play to lure citizens who have rarely been to a casino before, a tactic adopted from the tobacco companies who used to hand out free cigarettes in low-income neighborhoods. This article attempts to identify the emerging issues of free play and how they are impacting the frequency of play and casino profitability.
Bright Lights: what one woman’s 25-year gambling addiction to electronic gambling machines really cost
March 17, 2025
Through this animated documentary by The Guardian, ‘Sharon’ reveals the devastating impact electronic gambling machines have had on her life.