Some researchers funded by predatory gambling interests attempt to argue that after the introduction of extreme forms of gambling into a community addiction rates will spike but then, over a period of years, addiction rates will decline once people “adapt” to its availability. It is called the “social adaptation theory.” Here is a memo showing why this theory is misplaced and how the only thing people are adapting to is losing more money than ever before.
Bright Lights: what one woman’s 25-year gambling addiction to electronic gambling machines really cost
March 17, 2025
Through this animated documentary by The Guardian, ‘Sharon’ reveals the devastating impact electronic gambling machines have had on her life.