Bloomberg News ranked U.S. states by what it called “The Sucker Index” using 2010 data from the US Census and annual reports from state lottery commissions. The total dollar amount of prizes awarded was subtracted from ticket sales, and then the difference was divided by the total personal income of each state’s residents. A higher resulting number indicates a greater propensity for “suckerdom.” Georgia, Massachusetts, New York, Michigan and South Carolina earned Top Five status.
Predatory Business Practices
The $50 Ticket: A Lottery Boon Raises Concern
This New York Times story spotlights how state lotteries are luring citizens to lose more money at a faster clip by offering higher priced scratch-off tickets. Once only a $1, now states like Texas are selling $50 scratch tickets.
Public Agency Acts as Casino Debt Collector in Nevada
The taxpayers of Nevada are funding efforts to collect debts for the state’s casino industry. According to the Las Vegas Sun, this is the only state in the country where this occurs. Casinos make a practice of giving out loans, or “markers,” to problem gamblers and those they know have been gambling for hours on end. Instead of hiring private debt collection firms like all other businesses, the casinos charge the taxpayers of Nevada to do this and put the Clark County Assistant District Attorneys to work on their behalf. This allows the predatory gambling industry to keep making huge profits.
Why Does District Attorney Act as Bill Collector for Casinos?
Mass. Lottery Officials Knew and Encouraged Manipulation of Game
The Boston Globe exposed that just three groups of bettors accounted for most of the winning tickets statewide for the lottery game Cash WinFall. Massachusetts Lottery officials initially said they were surprised to learn that just a handful of gamblers had taken over the $2 games and announced new rules to limit the dominance of sophisticated bettors.
Upon further investigation, the Globe “has found that lottery managers for years allowed and some say even encouraged the groups to manipulate the game, Cash WinFall. They provided extra ticket machines and printers to accommodate the biggest player, a retired store owner from Michigan, so he could buy more tickets faster. Gerry Selbee, whose gambling group spent millions of dollars on the game, said the regional director in Western Massachusetts personally thanked him for propping up flat lottery sales.”
Penn National Finds a Way to Market to Problem Gamblers
In 2008, the Illinois Gaming Board fined Hollywood Casino, owned by Penn National, $800,000 for marketing to customers who put themselves on the state’s self-exclusion list. “As part of a campaign to develop new customers, the casino rented a list of names from a firm that operates ATM machines at Illinois casinos. In January, the casino mailed promotional materials, including coupons to use at Hollywood Casino, to nearly 15,900 people identified as prospective customers. However, the casino’s marketing department failed to check the list against the names of people enrolled in the Gaming Board’s Self-Exclusion Program. The board said 146 people in the program received the mailing.”
Slot Machine Profits Jump 70% In a Decade
According to Nevada Gaming Control Board statistics, there were about 197,000 slot machines in that state that won roughly $4.8 billion from gamblers in 1997. By 2007, the number of slot machines increased just 2.5 percent to 202,000, but the amount they won from gamblers jumped 72.9 percent to about $8.3 billion. This is primarily because slot design became far more advanced in fleecing and exploiting users.
Gambling Limits Do Not Last
When riverboat gambling came to Iowa in 1991, limits were placed on the amount of money people could lose and gambling could only take place when boats were cruising along the river. By 1994, these betting ceilings had been removed, cruising requirements were relaxed, and land-based slot machine locations were legalized. Why is this important? Because it highlights that the predatory gambling industry constantly pushes past initial limits to expand its reach into citizens’ wallets.
The Ugly World of Casino Debt Collection
Casinos often give out loans (or “markers” as they are known) to players in need of cash. To keep them coming back, casinos generally charge an interest rate of 0% and give players several months to repay loans that can run into the hundreds of thousands of dollars. But when players can’t pay the loans back, casinos send a demand letter and can refer the case to the local District Attorney’s office bad check unit which prosecutes such crimes. Sometimes casinos file a civil suit as well. In addition, casinos (like other debt collection agencies) do not have to abide by regulations of the Fair Debt Collection Practices Act.
Dopamine: Not About Pleasure But Its Anticipation
In this web video, Stanford Neurology Professor Robert Sapolsky discusses how dopamine affects human behavior: the anticipation of a particular reward is more important than actually getting the reward. He singles out Las Vegas as a place where human beings are manipulated to believe they can win money, even though they have a slim chance of doing so. It is a great explanation about dopamine and how, why, and when our levels rise. Casinos and lotteries design their experience to blatantly exploit these traits.
Pennsylvania Casino Profiting from Underage Gamblers
Pennsylvania’s Rivers Casino was fined $150,000 in July 2011, partly due to incidents related to underage gambling occurring on the premises. Amazingly, the lawyer representing Rivers urged the state’s Gaming Control Board to “consider stronger penalties for the teenagers who try to illegally enter casinos, rather than only boosting fines for the gaming establishments.”