How Casinos Get You to Spend the Most Money
How casinos are layed out, from the positioning of the tables, down to the lighting and carpet patterns, is no accident. But nothing is more directly related to end-of-the day
How casinos are layed out, from the positioning of the tables, down to the lighting and carpet patterns, is no accident. But nothing is more directly related to end-of-the day
A research team at the University of Waterloo has done extensive studies of the psychology of gambling including the manipulation of music and sound effects to create the sensation that
A recent $4.3 million ad campaign from the Ohio Lottery aims to show players how fun and exciting it is to play scratch tickets, even while making no implication as
This article from the CBC News explains the Nova Scotian government’s recent decision to abandon its “My-Play system” where players, using a card to activate the machine, would be able to set
According to this article from The Wall Street Journal, the same data casinos use to track customers’ gambling habits can be used to identify gambling addicts. Casino customer-tracking information could create
This article from The Oregonian details the validity of the Oregon Lottery’s claim that they do not show people playing or winning video lottery terminals (VLTs) in their advertising. After combing
Online gambling was recently legalized in New Jersey. However, if you live in New Jersey, you probably already knew that considering the amount of money casinos recently spent on TV
Casinos are spending more and more money on “free play” promotional credits, which lure players into the casino only to lose all the money from the credit plus some of
Bwin.Party Digital Entertainment, a major European online gambling company, released data on 4222 gamblers, and the math behind gambling win probabilities shows just how badly the odds are stacked against
A bus ride to a casino in the New York/Pennsylvania area is often accompanied by a free-slot play promotion, worth around $15-$45 of free play in a surrounding casino. This