If anyone doubts how much the government program of predatory gambling depends on victims, this study will provide convincing proof. Nova Scotia provides one of many opportunities to determine how much money comes from problem gamblers. Study results vary widely with location and “mix” of available gambling. This study from the Nova Scotia Department of Health is one of the best on the topic. 5.7% of adults in Nova Scotia are involved in regular continuous play of video lottery gambling. These adults account for approximately 25% of all those who play video lottery terminals (VLTs) each year in the province and contribute approximately 96% of the annual provincial net revenue for video lottery gambling. Problem gamblers are likely to comprise half of the gamblers seated at VLTs at any given time.
Predatory Business Practices
Researchers Bet Casino Data Can Identify Gambling Addicts
Researchers now believe that the very data casinos use to track customers betting habits can be used as a tool to reduce the problem of gambling addiction. Addiction scientists can use customer tracking information to create computerized models to spot and warn people with high risk profiles. But the reality is, it is merely window dressing, with casinos having little incentive to intervene with their most lucrative customers.
2013 Researchers Bet Casino Data Can Identify Gambling Addicts
Tough Luck for Seniors in Casino Land
Casinos spend tens millions on marketing incentives for the over-55 crowd, from buffets and wheelchairs to having a supply of adult diapers on hand and even an in-house pharmacy. As casino gambling continues to spread, we face a future of more addicted, broke, lifeless seniors. Amy Ziettlow examines whether the casino environment for these seniors is a mindful connection or mindless escape.
2013 Seniors and Casinos by Amy Ziettlow
How Casinos Get You to Spend the Most Money
How casinos are layed out, from the positioning of the tables, down to the lighting and carpet patterns, is no accident. But nothing is more directly related to end-of-the day profits than the strategy of the carefully placed slot machine. With slot revenue now accounting for 85% of profits, the slot machines of today are continuous and uninterrupted, allowing for minimal effort on the players part resulting in maximum financial loss.
2014 Slot-machine science How casinos get you to spend more money
Music and sound effects contribute to why you keep losing at slot machines
A research team at the University of Waterloo has done extensive studies of the psychology of gambling including the manipulation of music and sound effects to create the sensation that a user won even though they actually lost their money on the spin.
New Ohio Lottery ad promotes the “fun” of scratch tickets
A recent $4.3 million ad campaign from the Ohio Lottery aims to show players how fun and exciting it is to play scratch tickets, even while making no implication as to whether the people in the commercial won anything. Scratch ticket sales in the US totaled $37.5 billion last year, disproportionately from poorer Americans who are playing these instant scratch tickets as a path to wealth. The fact is, even the Lottery realizes that these games are a poor and almost impossible way to achieve wealth, so these ad campaigns are looking to get players to play just for the instantaneous “buzz” or “high” people can get from these games, which, along with their money, is gone in seconds.
Ohio Lottery Trades the Promise of Riches for the Joy of Instant Gratification
System to allow citizens to set spending and time limits on gambling machines abandoned
This article from the CBC News explains the Nova Scotian government’s recent decision to abandon its “My-Play system” where players, using a card to activate the machine, would be able to set spending and time limits on a VLT (video lottery terminal) and see their spending habits. Gambling interests argued that this system wasn’t working because people would use multiple cards- even despite a 2011 study that found that this system is effective. Gambling critics argue that this is the work of gambling interests upset about their bottom lines being hurt. The My-Play system has already been adopted and has been working quite effectively in places like Norway but now, just two years after the system as made mandatory, the system is gone and Nova Scotian gambling interests can continue to profit more and more from problem gamblers.
VLT cards that track gambling habits abandoned in Nova Scotia
Casino data can be used to spot and prevent problem gambling….but casinos purposely don’t do it
According to this article from The Wall Street Journal, the same data casinos use to track customers’ gambling habits can be used to identify gambling addicts. Casino customer-tracking information could create computerized models that can spot and warn people with high risk profiles. But what do casino operators, who extract more than half their profits from addicts, think of the idea? “I think it’s a terrible idea,” said former Caesars head Gary Loveman.
Oregon Lottery’s claim about its advertising is false, says Politifact
This article from The Oregonian details the validity of the Oregon Lottery’s claim that they do not show people playing or winning video lottery terminals (VLTs) in their advertising. After combing through all the evidence and reaching out to Lottery officials for clarification, Politifact Oregon has determined that claim to be “false”. This is another example of the Lottery’s questionable advertising practices, and shows that they are often not upfront with their ads.
Politifact: Does the Oregon Lottery show people playing and winning video lottery games
Casinos drop big money to advertise online gambling
Online gambling was recently legalized in New Jersey. However, if you live in New Jersey, you probably already knew that considering the amount of money casinos recently spent on TV and radio ads, billboards, and Internet ads promoting online gambling and begging consumers to try it. This runs contradictory, however, to the argument casino interests used in getting online gambling legalized- that people are already gambling online anyway so why not legalize it? If people were really gambling online already, then why do casinos need to spend so much to promote it? This Newark Star-Ledger article describes the media blitz.
NJ casinos take over airwaves in online gambling marketing blitz