Casinos are spending more and more money on “free play” promotional credits, which lure players into the casino only to lose all the money from the credit plus some of their own cash. Casinos figure that if they send you a $25 free play credit and you come in to the casino and cash it in, by the time you leave you’ll have given back well over that $25. That is part of the reason why, according to this Press of Atlantic City story, casinos are now spending 40 cents of every dollar in profit on these promotional credits, to lure you in and take their money back.
Bright Lights: what one woman’s 25-year gambling addiction to electronic gambling machines really cost
March 17, 2025
Through this animated documentary by The Guardian, ‘Sharon’ reveals the devastating impact electronic gambling machines have had on her life.