They max-out credit cards, drain their savings and checking accounts, seek payday loans, borrow money from relatives and friends, steal from employers and write bad checks. On rare occasions, they even rob banks. On average, they are $34,078 in debt by the time they seek assistance.

These are characteristics of those who called the helpline at the Wisconsin Council on Problem Gambling in 2017. The council received 12,674 calls for help last year. The heavy financial losses are a catalyst to other serious problems. Gamblers have reported thoughts or attempts of suicide, bankruptcies and falling hopelessly behind on house and utility payments.