This article provides a window into how casinos like Caesars squeeze the maximum revenue out of customers.  The software described here has increased Caesars revenue by $50 million per month (even while room occupancy rate actually declines.) The article concludes: “Filthy, you say? Maybe so. But Rainmaker has more than two dozen customers in the casino business so it’s not out of the question that the company has helped customers to the tune of billions of dollars.”

A look at “The Profit Optimization suite” software used by casinos to squeeze the maximum profits