According the New York Times: “States are also trying to bolster the number of ‘core’ players, according to interviews with lottery officials in several states. Such players typically represent only 10 percent to 15 percent of all players but account for 80 percent of sales, according to Independent Lottery Research, which does research and marketing for state lotteries.”
Bright Lights: what one woman’s 25-year gambling addiction to electronic gambling machines really cost
Through this animated documentary by The Guardian, ‘Sharon’ reveals the devastating impact electronic gambling machines have had on her life.