According the New York Times: “States are also trying to bolster the number of ‘core’ players, according to interviews with lottery officials in several states. Such players typically represent only 10 percent to 15 percent of all players but account for 80 percent of sales, according to Independent Lottery Research, which does research and marketing for state lotteries.”
American Medical Association: Growing Health Concern Regarding Gambling Addiction in the Age of Sportsbooks
The number of states with operational sportsbooks increased from 1 during 2017 to 38 during 2024. Total sports wagers increased