Predatory Partners: Marketing
Acxiom
Acxiom is a marketing company that collects client data for various industries, including the predatory gambling industry. They are located in Little Rock, Arkansas.
All Star Incentive Marketing
All Star is a marketing company that works with casinos to develop “inventive” new ways to “increase player frequency.” They help companies develop “player rewards programs, monthly gift programs, high roller gift programs and special events focused on holidays, high rollers or fun themes.” They are located in Fiskdale, Massachusetts.
Bennett Brothers
Bennett Brothers is marketing firm that offers incentive rewards programs for loyal customers or to “boost productivity in the workplace.” One of their clients is Caesars Entertainment. They are located in Chicago, Illinois.
Blue Sky
Blue Sky provides marketing and promotional services to predatory gambling interests. They are located in Northbrook, Illinois.
DiamondStream
DiamondStream is a marketing firm for the predatory gambling trade. They make their approach quite clear on their website: “You’re fighting for a share of your patrons’ wallets…They are your diamonds. Some are large, some smaller. But your greatest challenge is to capture a steady stream of them, bring them in, make them happy, and bring them back. To come to know them and they you, and then turn that initial thrill into a committed, long-term relationship.” They have offices in San Francisco, California and Seattle, Washington.
Spectrum Gaming Group
Spectrum Gaming Group is a research firm offering “independent” analysis about the gambling market, but with the clear goal of expanding casino gambling. “The Spectrum team has extensive regulatory experience dating back three decades in the opening of casinos. Many members of the team – who had the privilege of serving as regulators for the state of New Jersey – played key roles in the opening of Atlantic City casinos. Spectrum has also been retained to open casinos on behalf of state and tribal regulators, having performed such engagements in West Virginia, Delaware and for the Four Winds Casino in Michigan.” They are located in Linwood, New Jersey.