The Illinois Lottery is launching a new campaign to encourage people to buy lottery scratch tickets this holiday season. The campaign encourages people to “Joy Someone” by giving special holiday scratch-offs to the unsung heroes in their lives. Central to the campaign is a retro version of the holiday classic “Joy to the World”.
The campaign is brought to life through TV, digital. radio, outdoor, point-of-sale, and special karaoke taxi events beginning around Thanksgiving weekend.
As recently as thirty years ago, government used to actively encourage people to buy savings bonds as a preferred stocking stuffer. Now instead of helping citizens save money, government relentlessly promotes virtually worthless lottery tickets, pushing people deeper into debt.