The national news program 60 Minutes has been working hard for a long time on a segment about predatory gambling in America with a specific focus on electronic gambling machines. The segment is scheduled to air in 2011. We are organizing “60 Minutes parties” across America for that night to help intensify the national spotlight on this major issue. We are organizing at least 100 parties across the country and they can be as big or as small as you’d like. We are asking you to invite your family, neighbors and friends to your home, your church or any other location you prefer that has a television and a few seats about 30 minutes before the show begins in your time zone.
If you are willing to make a difference by hosting a party or co-hosting a party at another location, please let us know by email or phone. We will provide: a sample invite (click here for the text of sample invite) and a draft press release the week before that you can send to the CBS affiliate in your region as well as any other media you think should have it. If CBS changes the broadcast date, we will notify you a.s.a.p. and we will move the parties to the new date.
Sample invite:
Hi,
Please join me at my home for a “60 Minutes Party” on Sunday night, MONTH/ DATE at XXXX p.m. (WE SUGGEST YOU START 30 MINUTES BEFORE THE START OF THE SHOW IN YOUR TIME ZONE.)
60 Minutes is broadcasting an important segment about a major issue that up to this point has received very little scrutiny by the national media: predatory gambling in America. Casinos and lotteries are the most predatory business in America today -a business hurting millions of people and their families in which our government is a full partner – and their lucrative windfall is coming at the expense of every taxpayer in the country. 60 Minutes is focusing on electronic gambling machines which are the main source of profits for the predatory gambling business.
My address is: XXXXXXXXX, XXXXXXXXX. Please RSVP to: (YOUR EMAIL HERE).
I look forward to seeing you then.