Yesterday in Massachusetts a top executive of the Mohegan Sun Casino helped release recommendations for dealing with problem gamblers if casinos are legalized in the Bay State.
For public relations purposes, casinos spend tens of millions of dollars trying to create the impression of being concerned but problem gamblers and heavily indebted people are the money makers for casinos. Without them, their business model does not function.
Casinos can trace 75% of their gambling revenue back to specific customers through their state-of-the-art player tracking system technology. Despite this highly sophisticated technology, they claim not to know who the problem gamblers are that make up 90% of their profits.
After Mohegan Sun’s formal press conference, the casino operator conceded in an interview that the Mohegan Sun failed to adequately deal with an addicted gambler from Western Massachusetts who said he lost a net $450,000 mostly at the Connecticut casino over the course of a year.
The addicted gambler said he would sometimes gamble 23 hours straight at the Mohegan Sun and often several days a week. “Nobody mentioned a thing about intervention,” said the gambler.
Mohegan Sun knew that a man inside their casino had been gambling for 23 hours straight yet did nothing to stop him. What other signs do they need to identify someone as an out-of-control gambler?
Make no mistake. Once that man had lost all his money and all his credit, only then do casinos like Mohegan Sun take action to deal with problem gamblers because now they are worthless – or as the casino operators call it – “played to extinction.”